Course Materials

Niche Research
Product Sourcing
Site Creation
Site Optimization
Link Building & SEO Techniques
Social Media Marketing
Affiliate Marketing


The Coaching Department was established by experienced online entrepreneurs to provide an educational platform to businesses and individuals throughout the world. Our goal is to not only teach you the principles of successful e-commerce, but also to empower you to apply what we teach so that you can build and grow your own profitable online business.

Experienced Professionals

Our staff of experienced professionals have all been down the road of online success with their own businesses. They know what it takes to empower you with the tools, resources, and knowledge so that you too can become a successful entrepreneur. In addition to our internal mentors, The Coaching Department utilizes industry professionals to educate you in the principles you need for your business. These professionals include attorneys, accountants, and general business owners with specific e-commerce experience.


The Coaching Department’s mission is to empower business and individuals to apply the knowledge we provide in building a successful online empire. This is not a “get rich quick scheme.” Our goal is to teach you the principles of becoming a successful entrepreneur. In the end, it’s up to you to apply what we teach to reach your goals. We are an educational company that provides you a hands-on education in e-commerce business.


Our founder and President, Ken Sonnenberg, owns multiple successful online business of his own. In addition, he has personally worked with, on a one-on-one basis, thousands of business owners helping them develop and market successful online businesses. Ken has an MBA degree from University of Utah with an emphasis in e-Business. He graduated with an undergraduate degree in Business with an Entrepreneur emphasis from Brigham Young University.